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Sales Level 2 Intermediate Apprenticeship

There are a number of components that make up a Sales Intermediate Apprenticeship. Here you will find an outline of the qualifications you will achieve and the units and vocational areas you will cover throughout your training as well as other important information such as timescales, funding and what this qualification can lead to.​


Intermediate Apprenticeship in Sales and Telesales, which includes:


  • A competence qualification: NVQ Level 2 Certificate in Sales
  • A knowledge qualification: BTEC Level 2 Certificate in Principles of Sales
  • Functional Skills Maths Level 1
  • Functional Skills English Level 1

    The apprenticeship is made up of mandatory units which cover the essential skills required for working in a sales environment, such as time planning, meeting legal, regulatory and ethical requirements and delivering reliable customer service. There are then a variety of optional units to choose from which focus on the specific tasks you carry out within your role which could include:

    • Selling face-to-face and by telephone
    • Inputting data and processing sales
    • Sales demonstrations
    • Generating and qualifying Sales leads
    • Analysing sales and competitor information
    • Buyer behaviour

      How Much Does It Cost?

      About The Training

      ​Assessment method: There are various methods available that can be tailored to suit your needs, such as:

      • Observation
      • Examination of case history
      • Product evidence
      • Witness testimony
      • Questioning

      All teaching, learning and assessment for the qualification will take place in the workplace. There is no requirement to attend college.

      Want More Detailed Information?

      View the NVQ standards here.

      View the Technical Certificate standards here.

      What About The Future?

      Intermediate apprentices, with support and opportunities in the workplace, can progress onto:

      • the Level 3 Advanced Apprenticeship in Sales & Telesales
      • other level 3 Advanced Apprenticeships such as Customer Service or Management
      • the Advanced (14 – 19) Diplomas in a range of related sectors, including Business, Administration and Finance, Public Services and Retail Business
      • further education to undertake sales related or other qualifications

        With additional training, apprentices may be able to progress in their careers to roles such as senior sales representative, senior telesales agent, sales manager, area manager, customer retention manager or customer service manager for sales.​

        Further Information

        ​Entry requirements: You must be employed in a sales environment carrying out sales tasks for at least 16 hours per week.

        There are no mandatory entry requirements for this Apprenticeship framework. However, employers are looking to attract apprentices who have a strong interest in working in Sales or Telesales and who enjoy communicating with customers. They expect applicants to demonstrate a “can do” attitude and have basic numeracy, literacy and communication skills on which the Apprenticeship will build. Some Sales & Telesales roles require shift working, whilst others require significant amounts of travel.

        Entrants will come from a diverse range of backgrounds and will have a range of experience, age, personal achievements and, in some cases, prior qualifications and awards which may count towards achievement of an Apprenticeship.

        Examples may include learners who have:

        • undertaken learning in the Foundation Learning Curriculum
        • achieved QCF Awards, Certificates or Diplomas, either in sales related areas or in sector
        • specific areas
        • undertaken a Young Apprenticeship programme
        • achieved a (14 - 19) Foundation or Higher Diploma
        • achieved GCSEs or A levels

        Learners may also progress into the Intermediate Apprenticeship without prior qualifications.

          Getting Started

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