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Sales Level 3 Advanced Apprenticeship

There are a number of components that make up a Sales Advanced Apprenticeship. Here you will find an outline of the qualifications you will achieve and the units and vocational areas you will cover throughout your training as well as other important information such as timescales, funding and what this qualification can lead to.​


Advanced Apprenticeship in Sales and Telesales, which includes:


  • A competence qualification: NVQ Level 3 Diploma in Sales
  • A knowledge qualification: BTEC Level 3 Certificate in Principles of Sales
  • Functional Skills Maths Level 2
  • Functional Skills English Level 2

    The apprenticeship is made up of mandatory units which cover the essential skills required for working in a sales environment, such as understanding the sales environment, negotiating, handling objections and closing sales and complying with legal, regulatory and ethical requirements. There are then a variety of optional units to choose from which focus on the specific tasks you carry out within your role which could include:

    • Analysing sales and competitor information
    • Buyer behaviour
    • Sales presentations
    • Assessing credit status and obtaining finance for customers
    • Sales planning and performance management
    • Sales proposals
    • Building and retaining sales relationships
    • Personal networking
    • Principles of online selling
    • Competitor analysis

      How Much Does It Cost?

      About The Training

      Assessment method: There are various methods available that can be tailored to suit your needs, such as:

      • Observation
      • Examination of case history
      • Product evidence
      • Witness testimony
      • Questioning

      All teaching, learning and assessment for the qualification will take place in the workplace. There is no requirement to attend college.

      Want More Detailed Information?

      View the NVQ standards here.

      View the Technical Certificate standards here.

      What About The Future?

      ​Advanced apprentices, with support and opportunities in the workplace, can progress onto:

      • the Level 4 Higher Apprenticeship in Business & Professional Administration
      • the Level 5 Higher Apprenticeship in Leadership & Management further or higher education to undertake sales related or other qualifications, including Foundation degrees
      • a range of Sales Management undergraduate programmes
      • a range of Sales Professional Qualifications at level 4 and above

        With additional training, Advanced apprentices may be able to progress in their careers to roles including regional sales manager, senior sales representative, national account controller, export manager, international sales manager, or sales director.

        Further Information

        ​Entry requirements: You must be employed in a sales environment carrying out sales tasks for at least 16 hours per week.

        Progression into this Advanced Apprenticeship may be from a wide number of routes due to the varying backgrounds and past academic and work related experiences of apprentices. Such routes will include having:

        • undertaken a Level 2 Intermediate Apprenticeship in Sales & Telesales
        • undertaken other Level 2 Intermediate Apprenticeships, such as customer service or marketing
        • achieved QCF Awards, Certificates or Diplomas
        • achieved a (14 - 19) Foundation or Higher Diploma
        • achieved GCSEs or A levels

          Learners may also progress into the Advanced Apprenticeship without prior qualifications.

          Most learners progressing into the Sales & Telesales Advanced Apprenticeship have some prior experience in a sales or telesales job role, although this is not a formal requirement. Learners who do not have any prior experience in a sales or telesales job role may be better suited to the Sales & Telesales Intermediate Apprenticeship, although all individuals will be judged on their own merits, experiences and capabilities.

          Getting Started

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